I'm driven by curiosity, data, and purpose, blending human empathy with the power of AI to design experiences people love and businesses value. My focus is on driving that shift: where AI and human insight work together to deliver a measurable impact.
With over two decades of experience, I've helped global organisations, from startups to Fortune 500s, transform through human-centred design, data-led decisions, and technology innovation. Today, I lead UX Design teams at Publicis Sapient that craft meaningful digital transformations across industries for our global clients.
As the Founder of RethinkingUX, I actively shape the industry's talent pipeline. Beyond my day-to-day role, I lead strategic initiatives to elevate the craft, business acumen, and leadership capabilities of the next generation of designers.
A collection of tools, frameworks, and open resources I've built for the design and AI community.
Al has moved from occasional productivity aid to operating layer. The winning process is a loop of sensing, framing, generating, validating, governing, and sustaining - where speed serves judgment, not the other way around.
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WorkforceIntelligence delivers real-time workforce tracking, company health scores, and an Opportunity Bridge connecting displaced talent with hiring leaders — all in one live dashboard. Know which industries are safe, which roles are in demand, and which companies are actively growing. Whether you're a job seeker, recruiter, or researcher, stop guessing and start navigating. The global flow of talent and opportunity, decoded. WorkforceIntelligence is your edge in the AI economy.
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The New Design Frontier is the essential white paper for design leaders who need more than intuition to navigate today's AI disruption. Backed by data and dozens of industry surveys, this 17-minute read cuts through the hype to deliver a clear-eyed picture of where the $29.6 billion AI design tool market is headed, how top teams are achieving 3.7x ROI, and why 59% of designers are already using AI daily, yet only 20% are truly AI-native. Whether you're managing a team of five or five hundred, this paper gives you the frameworks, the roadmap, and the confidence to lead your organization from AI-curious to AI-ready. Stop reacting to change. Start shaping it.
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Design has evolved from crafting interfaces to shaping intelligence. Mayur's Infinite Brain is the proof, an Agent-powered knowledge system that codifies everything I know about UX, Product Management, Strategy, and the AI era into 160 searchable, actionable skills. It's not a resume. It's a working brain. Made for the community, visualised as a live web experience, and open for anyone to explore.
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The web's most complete animation reference, 101+ SVG morphing techniques, CSS shape animations, and creative motion patterns, all live, all free. Stop hunting Stack Overflow. Every animation you'll ever need is here: copy the code, build on top. From organic blobs to liquid fills to particle morphing, every micro-moment that turns a good interface into an unforgettable one. Zero cost. Infinite possibility. Every animation also comes with a ready-made prompt, so you can regenerate and remix any of them with your own creativity and context.
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A practical, no-hype guide for professionals and leaders ready to make AI work for them. Artificial intelligence is no longer a future concept; it's a present-day productivity tool, and the gap between those who use it well and those who don't is widening fast. The AI Playbook is my attempt to close that gap. Made for professionals, leaders, and curious minds who want real results without the jargon, this guide walks you through everything from understanding how large language models actually work.
Read Playbook →Selected perspectives on design strategy, empathy, leadership, and building for the future.
I've believed that for 25 years. This week, we built a space for that execution. The Publicis Sapient Innovation Hub is live.
Read on LinkedIn →I've watched this unfold from two angles, as a leader reading industry signals, and as a career mentor navigating transitions.
Read on LinkedIn →This gap is the problem, and the whole opportunity. The future demands designers who can lead AI-native thinking at design.
Read on LinkedIn →After all the talk about Claude Design, here is one way to implement it. From concept to production with a builder's approach.
Read on LinkedIn →The AI just told me something that sounded completely credible. It was wrong. Here's how to catch and fix hallucinations in practice.
Read on LinkedIn →I spent Sunday building something I'd been putting off for months. By evening, Claude was generating professional images directly inside my desktop.
Read on LinkedIn →I've been leveraging and teaching the Double Diamond for two decades. Last month, I realised it needed revisiting for the AI era.
Read on LinkedIn →In front of 250 people. No script, no filter. That's when I knew Prompt > Pixel from RethinkingUX was different.
Read on LinkedIn →That's not a philosophical question. It's the most practical career question 250 design students will wrestle with.
Read on LinkedIn →Either AI replaces you, or you "upskill" and survive. But the reality is messier. Dario Amodei describes it as a 5% problem.
Read on LinkedIn →For years, I was stuck in a familiar trap. I understood AI conceptually. But this weekend, I built a working knowledge system.
Read on LinkedIn →Not about the opportunity. Not about the disruption. About what "adoption" actually means. A data-backed white paper.
Read on LinkedIn →I spent this weekend building something that would have taken a small team weeks. An Anthropic Cowork Plugin for workflow.
Read on LinkedIn →From pixels to flows, from research to empathy. My conversation at 1Pixel Design Conf on how the discipline keeps evolving.
Read on LinkedIn →Speaking at 1Pixel Design Conf. 2026 at IIIT Delhi. What comes next for designers when AI reshapes everything.
Read on LinkedIn →This year didn't feel like a straight line. It felt more like a series of small experiments. Some worked, some didn't.
Read on LinkedIn →That powerful spirit of resistance and reinvention has defined the Publicis Groupe journey for 100 years.
Read on LinkedIn →AI is transforming UX design, introducing new opportunities for personalization, efficiency, and decision-making.
Read on LinkedIn →Learning with pens, paper, and purpose. I had the privilege of conducting a Masterclass for two amazing batches.
Read on LinkedIn →A huge thank you to the DesignUp Conference team and the incredible speakers and community for honest conversations.
Read on LinkedIn →A comprehensive guide that covers everything from design fundamentals to advanced AI-era design practices. For designers, product managers, and anyone who cares about building great experiences.
Get the Book →100 well-organized cards covering 80 proven UX techniques across 16 topics, from idea to post-launch. Perfect for brainstorming sessions, team meetings, and design workshops. Backpack-friendly for on-the-go collaboration.
Get the Cards →Join the RethinkingUX community or reach out on LinkedIn.