VP of Experience Design at Publicis Sapient. Founder of RethinkingUX, India's largest design community. Author of UX Mastery & UX PlayCards. Two decades shaping digital experiences at the intersection of AI and human creativity.
I'm driven by curiosity, data, and purpose, blending human empathy with the power of AI to design experiences people love and businesses value. With over two decades in the field, I've helped global organisations from startups to Fortune 500s transform through human-centred design, data-led decisions, and technology innovation.
Today, I lead UX Design teams at Publicis Sapient that craft meaningful digital transformations across industries for global clients. My approach sits at the intersection of design craft, business acumen, and emerging AI capability.
As the Founder of RethinkingUX, I actively shape India's design talent pipeline, leading strategic initiatives that elevate craft, business thinking, and leadership for the next generation of designers.
A growing collection of tools, frameworks, and open resources built for the design and AI community.
The complete Claude skills directory. A single, searchable home for all 86 skills across design, marketing, developer workflows, documents, writing, and more. With 7 curated skill packs and over 366 example prompts spanning Claude.ai, Claude Code, and the API, it's everything you need to get more out of Claude, in one place.
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A zero-infrastructure morning intelligence feed aggregating 30+ global sources, from TechCrunch and Wired to Hacker News and Reddit, into a single, beautifully designed reading room. Dark mode, keyboard navigation, topic-based thumbnails, auto-refresh, and source health monitoring, all wrapped in a custom design system for better readability.
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AI has moved from occasional productivity aid to operating layer. The winning process is a loop of sensing, framing, generating, validating, governing, and sustaining, where speed serves judgment, not the other way around.
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Real-time workforce tracking, company health scores, and an Opportunity Bridge connecting displaced talent with hiring leaders, all in one live dashboard. The global flow of talent and opportunity, decoded.
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The essential white paper for design leaders. Backed by data and industry surveys, it delivers a clear-eyed picture of where the $29.6B AI design tool market is headed, and the frameworks to lead from AI-curious to AI-ready.
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An agent-powered knowledge system that codifies everything I know about UX, Product Management, Strategy, and the AI era into 160 searchable, actionable skills. Not a resume. A working brain, open to the community.
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The web's most complete animation reference, 101+ SVG morphing techniques, CSS shape animations, and creative motion patterns. All live, all free. Every animation ships with a ready-made prompt to remix and regenerate.
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A practical, no-hype guide for professionals and leaders ready to make AI work for them. The gap between those who use AI well and those who don't is widening fast. This guide closes it, without the jargon.
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Selected perspectives on design strategy, AI, leadership, and building for the future.
I've believed that for 25 years. This week, we built a space for that execution. The Publicis Sapient Innovation Hub is live.
Read on LinkedIn →This gap is the problem and the whole opportunity. The future demands designers who can lead AI-native thinking at scale.
Read on LinkedIn →I've watched this unfold from two angles, as a leader reading industry signals, and as a career mentor navigating transitions.
Read on LinkedIn →After all the talk about Claude Design, here is one way to implement it. From concept to production with a builder's approach.
Read on LinkedIn →The AI told me something that sounded completely credible. It was wrong. Here's how to catch and fix hallucinations in practice.
Read on LinkedIn →I spent Sunday building something I'd been putting off for months. By evening, Claude was generating professional images inside my desktop.
Read on LinkedIn →I've been leveraging and teaching the Double Diamond for two decades. Last month, I realised it needed revisiting for the AI era.
Read on LinkedIn →In front of 250 people. No script, no filter. That's when I knew Prompt > Pixel from RethinkingUX was different.
Read on LinkedIn →That's not a philosophical question. It's the most practical career question 250 design students will wrestle with.
Read on LinkedIn →A comprehensive guide covering everything from design fundamentals to advanced AI-era design practices. For designers, product managers, and anyone who cares about building great experiences.
Get the Book →100 cards covering 80 proven UX techniques across 16 topics, from idea to post-launch. Perfect for brainstorming, team meetings, and design workshops. Backpack-friendly for on-the-go collaboration.
Get the Cards →Join the RethinkingUX community or reach out on LinkedIn.