Evolution of UX Strategist.
Will start this article with a message which should build a preface to this post and should also help open up our mind.
User experience is a blurred concept to most of the audience (both internal and external), everyone has their opinion, which makes it even harder to implement. As long as you can communicate 5W’s (Who, What, Where, When, Why and in many cases “How” as it ends with W) and follow a right approach, you will be okay.
The UX industry has evolved faster than expected and it’s been a challenge to grow at the same pace. It’s tricky and needs a smart approach to improve from being a classical designer to product designer and be a UX strategist. In current scenario learning a couple of following skills will help achieve the goal fast:
- Strategic (UX strategy)
- Analytical (systematic, logical & scientific)
- Brainstorming (start from whiteboard, open to feedback and ideas)
- Know your users (research)
- Communication (define your design/approach)
UX strategy plays a significant role in product design and is a process that should start first before the design or development of a digital product begins. It’s the vision of a solution that needs to be validated with real potential customers to prove that it’s desired in the marketplace. The design isn’t just about beauty; it’s about market relevance and meaningful results too.
I would categorize all problem statement into three categories:
- Known / Knowns: The root cause of the problem is known.
- Known / Unknowns: Possible root causes of the problem are known.
- Unknown / Unknowns: The team has no idea of the underlying causes of the problem.
- Unknown / Known: This is an unsolvable problem as you have a solution without knowing the problem.
and believe me it’s a challenge dealing with 2 & 3.
Asking the right question is competency of a product designer, and “HMW Questions” helps build up the context. How might we questions helps define design challenges in a concrete way and get answers to above-mentioned problems.
If I had an hour to solve a problem, I would spend fifty-five minutes thinking about the problem and five minutes thinking about solutions. – Albert Einsteins
Visual design needs to be last in your checklist of creating a product. We tend to put emotions into our creation the moment we connect with hues, colors, and other design variables.
The goal should always be to start with customer experience and work towards technology.