Future of UX, Our Approach.
Now and then there are numerous articles published and seminar’s conducted to predict the future of UX. Can we predict the future? As a responsible designer, we can only refine our approach now which will define the future.
We take pride with fancy designation at our workplace that are set in UX books but are we doing justice to those terms. Do we know what they mean? I firmly believe that the existing designer should evolve themselves to PRODUCT DESIGNERS having following traits for the benefit of UX, and it’s future.
– Understand End to End Business
– Be a Design Thinkers
– Capable of Brand & Story Telling
– Right at Analysis and providing Solution
– Understand the urgency of EMPATHY – Use ethnography and design research to identify people’s unmet needs.
– Promote Persuasive Design
– Lean UX (for agile delivery)
Don Norman states that discoverability results from the appropriate application of five fundamental psychological concepts: affordances, signifiers, constraints, mappings, feedback and a sixth one he calls the conceptual model.
Know how about human behavior and brain:
We need to be smart while Playing with Stimulus and response. There is 40 billion sensory input coming into our brain every second, and it’s difficult to analyze it the way we want them to behave and function. And the best part, we are aware of only 40 of these inputs so what happens to the rest? A big question? They aren’t lost but processed unconsciously, and we can’t leave those unattended when we create an experience, design, and approach for any product.
Great Product Designers are also expert communicators, and they convey their point of view (storytelling or Verbal) without their any argumentation.
While interacting with designers, most of them emphasis on how a product looks rather how a product works. Sometimes clients and stakeholders do fall prey to the concept of good looking solution then great working solution, but one can always find a mention of best user experience in their requirement document..:-)
Understanding basics of WHY we do needs to be in your discussion, design, and delivery. Any solution to a problem should be discussed on the whiteboard and not on design tools (Sketch, Photoshop, Affinity). How many times do we design for “Central” & “Peripheral” vision? Not many times but they play a significant role in information flow and visual hierarchy.
Hard to read = Hard to do (by Song. H & Schwarz, N. – 2008)
There is an education required even within an organization about what a UX is all about? And a person or team isn’t responsible for delivering an exceptional experience. One of the critical aspects of providing excellent experience is performance, and a designer has no role to play but to set a benchmark for the development team to crack.
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