Design backed by Technology for Great End User Experience.
One day my eight year old daughter asked me to plan a weekend trip to space and I told her we can’t go now but I am sure you will definitely visit space in your lifetime. The pace at which technology is changing is phenomenal, challenging and we all should be lucky to be part of this era.
Me and my team strive to aim for performance as an ingredient in design process. When we talk about delivering great user experience it’s not only to do with UXD team but across the functional teams in an organisation. What’s the point of designing something great if it’s not backed by latest and greatest technology. User experience needs to be in an organisation DNAand it always flow from top to bottom. Stakeholder should understand the value of great design which creates a positive first impression, supports better conversion which results in more revenue.
Any UX assignment needs to be worked backward keeping performance in mind for better user experience. Great web UI design must strike a perfect balance between captivating aesthetics and effortless interactivity. Some of the pointers to keep in mind before taking up any UX task:
– Creative Brief
– Strategic Brief
– Gather Inventory (visual & interface)
– Performance Budget (calculation below)
Plan and bifurcating the component level weight will help in achieving the goal. Ideally there are five page level component:
The user experience also includes the interaction and how your page loads:
The study(through user research)of core audience (the one your website can’t do without) and the fringe audience (everyone else) defines how well your page is designed. Make the most important element on the screen the focal point.
A UX delivered with discipline, thought, attention, care and great technology will show in the UX. Just because you have a beautiful interface doesn’t mean it will work well if its not backed by other teams i.e. front end UI Development, backend dev and QA.