Tag: User Research

Can we design Experience?

The deeper you dive into theories and practicalities to quench your thrust about knowledge of WHAT and WHY of anything the more complicated it becomes..:-)

It’s more to do with learning about people, WHY they do it WHAT they do it.

You can’t design experience.

Mayur Chaudhary - User Experience

While going through “Sander’s Experience Model(From User-Centered to Participatory Design Approaches paper) which states that we can never really “design experience.” Experiencing is a constructive activity. That is, a user’s experience (with communication, for example) is constructed of two equal parts: what the communicator provides, and what the communicatee brings to the interaction. Where the two parts overlap is where the actual communication occurs. Knowing about users’ experiences, then, becomes vital to the process of designing the communication. If we have access to both what is being communicated and what experiences are influencing the receipt of communication, then we can design for experiencing.

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MayurChaudhary-Blog-Mobile-android

Minimal Cognitive Load, Clean Design and Mobile

Every product should be simple and pleasurable to use but designing an effective, efficient, and enjoyable product is not achieved by simply having good intentions. There is a lot that goes behind the scene to create something that works and is useful.

USEFUL = UTILITY + USABILITY

Utility = whether it provides the features you need
Usability = how easy and pleasant these features are to use


Reference – Magicbricks App 
(download from Google Play Store)

Mayur Chaudhary Portfolio - Magicbricks App


THE RESEARCH – Smell the Users

It all started with RESEARCH and for research to work in a quickly moving team, everyone needs to smell users. User research can be fast, but there’s still a methodology. We decided to proceed with contextual interviews and Usability testing. Multiple field visits and user connects at their natural environment were conducted to understand the way the user works and uses magicbricks app.

INTERNET OF PEOPLE – 
Heuristic Evaluations, Cognitive Walkthroughs, Paper Prototyping and Usability Testing.

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