Every product should be simple and pleasurable to use but designing an effective, efficient, and enjoyable product is not achieved by simply having good intentions. There is a lot that goes behind the scene to create something that works and is useful.
USEFUL = UTILITY + USABILITY
Utility = whether it provides the features you need
Usability = how easy and pleasant these features are to use
Reference – Magicbricks App (download from Google Play Store)
THE RESEARCH – Smell the Users
It all started with RESEARCH and for research to work in a quickly moving team, everyone needs to smell users. User research can be fast, but there’s still a methodology. We decided to proceed with contextual interviews and Usability testing. Multiple field visits and user connects at their natural environment were conducted to understand the way the user works and uses magicbricks app.
INTERNET OF PEOPLE – Heuristic Evaluations, Cognitive Walkthroughs, Paper Prototyping and Usability Testing.