Mayur Chaudhary Portfolio - User Research, User Experience Professional, UI Designer, UX, Usability Testing, Team Building, Delhi, Noida, Gurgaon, India.
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Minimal Cognitive Load, Clean Design and Mobile

Every product should be simple and pleasurable to use but designing an effective, efficient, and enjoyable product is not achieved by simply having good intentions. There is a lot that goes behind the scene to create something that works and is useful.

USEFUL = UTILITY + USABILITY

Utility = whether it provides the features you need
Usability = how easy and pleasant these features are to use


Reference – Magicbricks App 
(download from Google Play Store)

Mayur Chaudhary Portfolio - Magicbricks App


THE RESEARCH – Smell the Users

It all started with RESEARCH and for research to work in a quickly moving team, everyone needs to smell users. User research can be fast, but there’s still a methodology. We decided to proceed with contextual interviews and Usability testing. Multiple field visits and user connects at their natural environment were conducted to understand the way the user works and uses magicbricks app.

INTERNET OF PEOPLE – 
Heuristic Evaluations, Cognitive Walkthroughs, Paper Prototyping and Usability Testing.

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What Does A User Experience Designer Actually Do?

The title of this post is result of hunt for a basic, genuine and relevant question to begin my journey on medium. During the Interaction with designers and UX professionals from different countries and companies I have concluded that u can’t be successful designer if you lack AdaptabilityLearnability and Agility. Time changes, web is changing even faster and nothing remains concrete. For us to be successful we need to adopt, refine and deliver which works for end consumers.

Now what a User Experience Designers actually do? As per my experience our deliverables are primarily an optimum mix of creativity, science and behaviour pattern that works every time all the time. Some of the learnings:

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Design backed by Technology for Great End User Experience.

One day my eight year old daughter asked me to plan a weekend trip to space and I told her we can’t go now but I am sure you will definitely visit space in your lifetime. The pace at which technology is changing is phenomenal, challenging and we all should be lucky to be part of this era.

Me and my team strive to aim for performance as an ingredient in design process. When we talk about delivering great user experience it’s not only to do with UXD team but across the functional teams in an organisation. What’s the point of designing something great if it’s not backed by latest and greatest technology. User experience needs to be in an organisation DNAand it always flow from top to bottom. Stakeholder should understand the value of great design which creates a positive first impression, supports better conversion which results in more revenue.

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Treatise on Designing a Great Experience.

Creating a great user experience is liaison between technology, business,design and a good UX professional should be well versed with all three which results in a usable and workable solution. Knowing the business and providing the solution also clears the internal frictions within teams and helps achieve common goals. I do strongly believe that the days are numbered for those UX professionals well-versed in theory, but lack the supporting skills to execute the desired end result or some greater portion of it through their own means. One needs to be smart enough to adopt to Lean UX and produce a viable product in minimal time.

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UX Design Principles

Collated List of Useful UX and Design Principles.

An interface should be humane; it should be responsive to human needs and considerate of human frailties and below rules help achieve them. Wanted to do this for quite some time for my personal reference and for the benefit of my fellow designers. Collated below are useful UX and Design principles which when clubbed with User Requirement, Business Goal andCreativity can deliver splendid results. Do add to this list via comment section.

Hick’s Law
Hick’s law says that with every additional choice increases the time required to take a decision.

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