Category: User Research

Real Estate - Experience Center

From Pen to Pillars – Designing Experience Center

I was thrilled and excited when asked to Ideate, design and execute something that hasn’t been done before in real estate. It wasn’t easy but challenging, yes I am talking about India’s 1st and only Experience Center dedicated to real estate.

mayurchaudhary-experience-center

It all started a couple of months back with an idea of shortening home buying journey for prospective buyers, minimized legwork and giving them a jaw-dropping immersive experience of properties without an actual site visit.

Some Insights:
– Current Home Buying Cycle: 3/4 Months.
– Average no. of property visits: 10-12
– No Hands on experience until possession
– Time taking: buying property has always been a family affair

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Can we design Experience?

The deeper you dive into theories and practicalities to quench your thrust about knowledge of WHAT and WHY of anything the more complicated it becomes..:-)

It’s more to do with learning about people, WHY they do it WHAT they do it.

You can’t design experience.

Mayur Chaudhary - User Experience

While going through “Sander’s Experience Model(From User-Centered to Participatory Design Approaches paper) which states that we can never really “design experience.” Experiencing is a constructive activity. That is, a user’s experience (with communication, for example) is constructed of two equal parts: what the communicator provides, and what the communicatee brings to the interaction. Where the two parts overlap is where the actual communication occurs. Knowing about users’ experiences, then, becomes vital to the process of designing the communication. If we have access to both what is being communicated and what experiences are influencing the receipt of communication, then we can design for experiencing.

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