Category: Design

5 Must Know Tips If You Want To Avoid Failure In Building An Effective Experience Design (UX) Team.

Mayur Chaudhary - Building UX Team

(The post is based on own experiences and learn from others who manage and build UX teams. Comments are more than welcome.)

Building an effective UX team primarily depends on your vision and personalities that you would like to inculcate within your team to deliver business goals. Many factors effect this, and some of them are the size of an organization, existing structure of the design team and UX maturity within an organization. Non the less a UX team needs diversity and helps deliver any problems that come their way.

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Real Estate - Experience Center

From Pen to Pillars – Designing Experience Center

I was thrilled and excited when asked to Ideate, design and execute something that hasn’t been done before in real estate. It wasn’t easy but challenging, yes I am talking about India’s 1st and only Experience Center dedicated to real estate.


It all started a couple of months back with an idea of shortening home buying journey for prospective buyers, minimized legwork and giving them a jaw-dropping immersive experience of properties without an actual site visit.

Some Insights:
– Current Home Buying Cycle: 3/4 Months.
– Average no. of property visits: 10-12
– No Hands on experience until possession
– Time taking: buying property has always been a family affair

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Mayur Chaudhary

Curious Case of Design Portfolio. Dribbble, Behance, Pinterest and more.

And this one I will keep it short but this was required as this is worth sharing…:-)

I have great respect for platforms which keep creative juice alive to deliver great designs. I have been visiting dribbble and Behance lately and there are concerns which are worth discussing:

1. Who should be there?
2. What’s the novelty value?
3. Will they deliver in practicality?

  1. Who should be there?
    These platforms are a great way of presenting your design portfolio (both visual and UI), market them well and reach masses. Most of the portfolio I saw had to do with the sleek and balanced designs which please the eye and were delivering visual satisfaction.
    The problem : After a while, most of them started looking alike and in most cases the presentation and workstation scenes overpowered the actual mockups.
  2. What’s the novelty value?
    Your mockups start reflecting the same design if you start following these platforms religiously. It’s always good to start from something and that’s inspiration but innovating new and fresh from something is an art.
  3. Will they deliver in practicality?
    A design without users in mind and missing conversational language is aesthetically great but it seldom performs. Most of the designs seen are for demonstration purpose and were miles away from users, metrics, and conversion.

I am still a big fan of Dribbble, Behance, Pinterest, Instagram, Deviantart, Coroflot and many others but showcasing your work is always in your hand. I know many who showcase their design via case studies explain designs keeping users besides not aside. Remember it’s WHY, WHO, WHAT, WHERE, and HOW (4W+H rule) that makes your design perfect and makes it shine.

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Hiring UX Designer

Building Design Team (UX) – hiring right brainers.

“When you are hiring people that are smarter than you are, you prove you are smarter than they are.”

In today’s competitive work environment, you need sharp minds around and need to be extra smart while hiring user experience professionals. So what to look for while hiring right brainers (User Experience Designers) one who is going to play a significant role in shaping design approach and help achieve business goals.

After interviewing more than 5K designers one thing is clear that every designer is unique in himself. So what works for me is to look for someone who is willing to change, adapt to the environment and follow what’s right. The reason for saying this is because it’s hard to find these brilliant minds with the right approach, moreover filtering from masses is even more challenging. It’s easy to mold growing and adaptive minds, and this has worked as of now. Experience has its advantages, let’s discuss those some other time…:-)

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UX Design Principles

Collated List of Useful UX and Design Principles.

An interface should be humane; it should be responsive to human needs and considerate of human frailties and below rules help achieve them. Wanted to do this for quite some time for my personal reference and for the benefit of my fellow designers. Collated below are useful UX and Design principles which when clubbed with User Requirement, Business Goal andCreativity can deliver splendid results. Do add to this list via comment section.

Hick’s Law
Hick’s law says that with every additional choice increases the time required to take a decision.

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