Category: Design Principles

Can we design Experience?

The deeper you dive into theories and practicalities to quench your thrust about knowledge of WHAT and WHY of anything the more complicated it becomes..:-)

It’s more to do with learning about people, WHY they do it WHAT they do it.

You can’t design experience.

Mayur Chaudhary - User Experience

While going through “Sander’s Experience Model(From User-Centered to Participatory Design Approaches paper) which states that we can never really “design experience.” Experiencing is a constructive activity. That is, a user’s experience (with communication, for example) is constructed of two equal parts: what the communicator provides, and what the communicatee brings to the interaction. Where the two parts overlap is where the actual communication occurs. Knowing about users’ experiences, then, becomes vital to the process of designing the communication. If we have access to both what is being communicated and what experiences are influencing the receipt of communication, then we can design for experiencing.

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Aesthetic – Usability Effects

While creating “Rethinking User Experience” brand “Aesthetic – Usability Effects” was at top of the mind. Which says:

A visually appealing design is perceived to be easier to use. A phenomenon where a good looking design is perceived as more usable than one that is less appealing, whether or not that is actually the case.

Mayur Chaudhary UX

https://www.facebook.com/rethinkinguserexperience/

Masaaki Kurosu and Kaori Kashimura, researchers at Hitachi in Tokyo, demonstrated the aesthetic-usability effect in their study. Their study measured the difference between the ‘inherent’ usability of a product and its ‘apparent’ usability by asking test participants to rate the beauty and usability of interfaces. It was shown that ‘the user may be strongly affected by the aesthetic aspect of the interface even when they try to evaluate the interface in its functional aspects’.

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UX Design Principles

Collated List of Useful UX and Design Principles.

An interface should be humane; it should be responsive to human needs and considerate of human frailties and below rules help achieve them. Wanted to do this for quite some time for my personal reference and for the benefit of my fellow designers. Collated below are useful UX and Design principles which when clubbed with User Requirement, Business Goal andCreativity can deliver splendid results. Do add to this list via comment section.

Hick’s Law
Hick’s law says that with every additional choice increases the time required to take a decision.

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