Mayur Chaudhary Portfolio - User Research, User Experience Professional, UI Designer, UX, Usability Testing, Team Building, Delhi, Noida, Gurgaon, India.
Real Estate - Experience Center

From Pen to Pillars – Designing Experience Center

I was thrilled and excited when asked to Ideate, design and execute something that hasn’t been done before in real estate. It wasn’t easy but challenging, yes I am talking about India’s 1st and only Experience Center dedicated to real estate.

mayurchaudhary-experience-center

It all started a couple of months back with an idea of shortening home buying journey for prospective buyers, minimized legwork and giving them a jaw-dropping immersive experience of properties without an actual site visit.

Some Insights:
– Current Home Buying Cycle: 3/4 Months.
– Average no. of property visits: 10-12
– No Hands on experience until possession
– Time taking: buying property has always been a family affair

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Home Buying Journey

3 Steps of Home Buying Journey.

As someone rightly quoted “The best time to buy a house is five years ago” and that happens most of the time. It’s not easy and most of the time we end up going around deciding “Let’s buy a home” to actually “Purchase a house.”

Before we even begin think through this –

Are you?

1. Ready to purchase a house?
2. An optimal candidate? (Cibil/Credit/Debts)

Have You?

3. Thought through budget?
4. Research on Locality & Projects.

MayurChaudhary-UX-buying-home

For most of us buying a house isn’t a spot decision, it takes time and effort to conclude upon what to buy, Where to buy & How to buy. This isn’t an easy task but can be fun if done methodically and with the right approach.

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Future of UX, Our Approach.

Now and then there are numerous articles published and seminar’s conducted to predict the future of UX. Can we predict the future? As a responsible designer, we can only refine our approach now which will define the future.

Mayur Chaudhary UX

We take pride with fancy designation at our workplace that are set in UX books but are we doing justice to those terms. Do we know what they mean? I firmly believe that the existing designer should evolve themselves to PRODUCT DESIGNERS having following traits for the benefit of UX, and it’s future.

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Can we design Experience?

The deeper you dive into theories and practicalities to quench your thrust about knowledge of WHAT and WHY of anything the more complicated it becomes..:-)

It’s more to do with learning about people, WHY they do it WHAT they do it.

You can’t design experience.

Mayur Chaudhary - User Experience

While going through “Sander’s Experience Model(From User-Centered to Participatory Design Approaches paper) which states that we can never really “design experience.” Experiencing is a constructive activity. That is, a user’s experience (with communication, for example) is constructed of two equal parts: what the communicator provides, and what the communicatee brings to the interaction. Where the two parts overlap is where the actual communication occurs. Knowing about users’ experiences, then, becomes vital to the process of designing the communication. If we have access to both what is being communicated and what experiences are influencing the receipt of communication, then we can design for experiencing.

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Aesthetic – Usability Effects

While creating “Rethinking User Experience” brand “Aesthetic – Usability Effects” was at top of the mind. Which says:

A visually appealing design is perceived to be easier to use. A phenomenon where a good looking design is perceived as more usable than one that is less appealing, whether or not that is actually the case.

Mayur Chaudhary UX

https://www.facebook.com/rethinkinguserexperience/

Masaaki Kurosu and Kaori Kashimura, researchers at Hitachi in Tokyo, demonstrated the aesthetic-usability effect in their study. Their study measured the difference between the ‘inherent’ usability of a product and its ‘apparent’ usability by asking test participants to rate the beauty and usability of interfaces. It was shown that ‘the user may be strongly affected by the aesthetic aspect of the interface even when they try to evaluate the interface in its functional aspects’.

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Mayur Chaudhary

Curious Case of Design Portfolio. Dribbble, Behance, Pinterest and more.

And this one I will keep it short but this was required as this is worth sharing…:-)

I have great respect for platforms which keep creative juice alive to deliver great designs. I have been visiting dribbble and Behance lately and there are concerns which are worth discussing:

1. Who should be there?
2. What’s the novelty value?
3. Will they deliver in practicality?

  1. Who should be there?
    These platforms are a great way of presenting your design portfolio (both visual and UI), market them well and reach masses. Most of the portfolio I saw had to do with the sleek and balanced designs which please the eye and were delivering visual satisfaction.
    The problem : After a while, most of them started looking alike and in most cases the presentation and workstation scenes overpowered the actual mockups.
  2. What’s the novelty value?
    Your mockups start reflecting the same design if you start following these platforms religiously. It’s always good to start from something and that’s inspiration but innovating new and fresh from something is an art.
  3. Will they deliver in practicality?
    A design without users in mind and missing conversational language is aesthetically great but it seldom performs. Most of the designs seen are for demonstration purpose and were miles away from users, metrics, and conversion.

I am still a big fan of Dribbble, Behance, Pinterest, Instagram, Deviantart, Coroflot and many others but showcasing your work is always in your hand. I know many who showcase their design via case studies explain designs keeping users besides not aside. Remember it’s WHY, WHO, WHAT, WHERE, and HOW (4W+H rule) that makes your design perfect and makes it shine.

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Hiring UX Designer

Building Design Team (UX) – hiring right brainers.

“When you are hiring people that are smarter than you are, you prove you are smarter than they are.”

In today’s competitive work environment, you need sharp minds around and need to be extra smart while hiring user experience professionals. So what to look for while hiring right brainers (User Experience Designers) one who is going to play a significant role in shaping design approach and help achieve business goals.

After interviewing more than 5K designers one thing is clear that every designer is unique in himself. So what works for me is to look for someone who is willing to change, adapt to the environment and follow what’s right. The reason for saying this is because it’s hard to find these brilliant minds with the right approach, moreover filtering from masses is even more challenging. It’s easy to mold growing and adaptive minds, and this has worked as of now. Experience has its advantages, let’s discuss those some other time…:-)

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Mayurchaudhary Blog Persona

Knowing User, Delivering Business Goal: Defining Persona

For any business making a grave mistake of guessing the audience can lead to low sales, poor customer engagement and distancing business from users. So the question arises how do we understand the target audience and that’s where Persona comes into picture.

“Persona is concrete characterization of user profile.” It helps keep users at the heart of UX and UXD team focus on user experience and business goals.

What’s User Persona?
User persona is essentially a quick reference guide to an archetypal user’s habits and needs which is developed from research into users and their behavior. A fictional character (or characters) is created to outline a brief biography, behavioral patterns, goals and objectives on. This helps create empathy with the various stakeholders for the user and help guide the design process throughout. Practically a projects will create somewhere between 3 and 7 user personas. Fewer than 3 personas, and we may not be taking a wide enough view of our users, more than 7 and they become difficult to work with. The “Primary Persona” represents the main target audience and the others then become “Secondary Personas“.

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MayurChaudhary-Blog-Mobile-android

Minimal Cognitive Load, Clean Design and Mobile

Every product should be simple and pleasurable to use but designing an effective, efficient, and enjoyable product is not achieved by simply having good intentions. There is a lot that goes behind the scene to create something that works and is useful.

USEFUL = UTILITY + USABILITY

Utility = whether it provides the features you need
Usability = how easy and pleasant these features are to use


Reference – Magicbricks App 
(download from Google Play Store)

Mayur Chaudhary Portfolio - Magicbricks App


THE RESEARCH – Smell the Users

It all started with RESEARCH and for research to work in a quickly moving team, everyone needs to smell users. User research can be fast, but there’s still a methodology. We decided to proceed with contextual interviews and Usability testing. Multiple field visits and user connects at their natural environment were conducted to understand the way the user works and uses magicbricks app.

INTERNET OF PEOPLE – 
Heuristic Evaluations, Cognitive Walkthroughs, Paper Prototyping and Usability Testing.

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What Does A User Experience Designer Actually Do?

The title of this post is result of hunt for a basic, genuine and relevant question to begin my journey on medium. During the Interaction with designers and UX professionals from different countries and companies I have concluded that u can’t be successful designer if you lack AdaptabilityLearnability and Agility. Time changes, web is changing even faster and nothing remains concrete. For us to be successful we need to adopt, refine and deliver which works for end consumers.

Now what a User Experience Designers actually do? As per my experience our deliverables are primarily an optimum mix of creativity, science and behaviour pattern that works every time all the time. Some of the learnings:

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